Marketing Environment and CRM
Marketing environment analysis including micro and macro factors, demographic trends, economic forces, technological changes, customer relationship management, and customer retention strategies.
Core Concepts and Marketing Mix
Marketing fundamentals including market segmentation, targeting, positioning, marketing mix 4Ps, marketing channels, distribution, promotion, product strategies, and brand building.
Introduction to Marketing Management
Introduction to marketing covering definition, core concepts, needs/wants/demands, market offerings, value proposition, customer satisfaction, exchange relationships, and marketing process.
Computer Applications in Research
Computer basics, hardware and software, binary system, input-output devices, programming, data processing, statistical packages, and computer applications in research.
Interpretation and Report Writing
Interpretation of research findings, report writing process, layout of research report, technical vs popular reports, documentation, bibliography, and presentation guidelines.