Organization Concepts and Principles
Organization structure vs. process, key organizational features, principles of organization including unity of command, division of work, and teamwork importance.
Marketing Research Process and Methods
Marketing research definition, classification, process steps, problem identification vs. problem-solving research, and role in marketing decision-making.
Value Delivery Process in Marketing
Marketing value delivery process, customer value creation, value proposition development, and relationship between value, satisfaction, and customer retention.
Core Concepts of Marketing Management
Fundamental marketing concepts including markets, needs-wants-demands, segmentation, targeting, positioning, marketing mix (4Ps), and marketing environment analysis.
Marketing Planning and Strategic Management
Marketing plan development, strategic planning processes, SWOT analysis, goal formulation, Porter’s generic strategies, and strategic alliances in marketing.