Retailing, Wholesaling and Logistics Management
| Detailed study of retail industry facts, major retailer types, service levels, wholesaling functions, and logistics planning with Indian market examples and transportation factors analysis. |
Marketing Channels and Distribution Strategies
| Comprehensive overview of marketing channels including push/pull strategies, channel levels, buyer categories, hybrid channels, and channel management decisions with practical examples and case studies. |
Value Delivery Process in Marketing
Marketing value delivery process, customer value creation, value proposition development, and relationship between value, satisfaction, and customer retention.
Core Concepts of Marketing Management
Fundamental marketing concepts including markets, needs-wants-demands, segmentation, targeting, positioning, marketing mix (4Ps), and marketing environment analysis.
Marketing Planning and Strategic Management
Marketing plan development, strategic planning processes, SWOT analysis, goal formulation, Porter’s generic strategies, and strategic alliances in marketing.