Explains brand positioning strategy development, points of parity and difference, competitive frame of reference, differentiation strategies including personnel, channel, and image differentiation with Indian brand examples.
Covers advertising fundamentals including the Five M’s, advertising objectives, budget factors, campaign development, media selection, sales promotion tactics, event sponsorship, and public relations functions for marketing managers.
Comprehensive notes on marketing fundamentals, scope, importance, entities marketed, marketplaces vs marketspaces, core concepts, customer needs hierarchy, market segmentation, positioning, marketing environment, and marketing research introduction.
MBA Marketing Management slides on strategic planning process, SWOT analysis, goal formulation, Porter’s generic strategies, marketing plan contents, and environmental forces.
Slides covering strategic planning process, business mission, SWOT analysis, goal formulation, MBO criteria, Porter’s generic strategies, strategic alliances types, 7S elements, marketing plan contents, and major environmental forces monitoring.