by | Oct 25, 2025

Detailed study of marketing environment forces (demographic, economic, technological, political, cultural), consumer buying behavior models, factors affecting consumer decisions (cultural, social, personal, psychological), buying decision process, customer value analysis, satisfaction, loyalty, CRM strategies, and business markets.

by | Oct 25, 2025

Comprehensive overview of marketing fundamentals including definitions, scope, importance, marketplace concepts, customer needs, marketing mix (4Ps), marketing environment (micro and macro), customer value propositions, market segmentation, targeting, positioning, and marketing research process.