Comprehensive study of product concepts, classification, differentiation strategies, consumer and industrial goods, product life cycle stages, and strategic approaches for each stage with practical examples.
Systematic analysis of marketing environment including macro and micro environmental forces, demographic trends, economic factors, technological changes, and political-legal influences on marketing decisions.
Complete guide to advertising management including 5 M’s of advertising, media selection, campaign development, sales promotion tactics, event marketing, and public relations with measurement techniques.
Comprehensive study of services characteristics, classification, quality gaps, service delivery, customer switching behavior, service quality determinants, and brand strategies for services with practical examples.
Advanced concepts in measuring brand equity through direct and indirect approaches, brand auditing, tracking, reinforcement strategies, brand extensions, portfolios, and customer equity with practical applications.
