Presentation on customer perceived value (CPV) determinants, total customer benefit vs cost, loyalty definition, value proposition, customer satisfaction measurement, TQM, customer lifetime value, customer equity drivers (value, brand, retention), CRM framework and database marketing.
Customer Value, Satisfaction and Relationship Management
| Detailed exploration of customer perceived value, satisfaction measurement, loyalty, customer lifetime value, CRM strategies, database marketing, and customer retention with practical frameworks and metrics. |