International Monetary Fund and World Bank
Comprehensive study of IMF and World Bank operations, functions, lending facilities, structural adjustment programs, and role in global economic stability.
Value Delivery Process in Marketing
Marketing value delivery process, customer value creation, value proposition development, and relationship between value, satisfaction, and customer retention.
Asian Development Bank (ADB)
Overview of Asian Development Bank’s role, functions, lending operations, and contribution to economic development in Asia-Pacific region.
Management Skills, Functions and Theories
coverage of managerial skills (conceptual, human, technical), management functions (planning, organizing, staffing), and evolution of management theories.
Core Concepts of Marketing Management
Fundamental marketing concepts including markets, needs-wants-demands, segmentation, targeting, positioning, marketing mix (4Ps), and marketing environment analysis.