Marketing Planning and Strategic Management
Marketing plan development, strategic planning processes, SWOT analysis, goal formulation, Porter’s generic strategies, and strategic alliances in marketing.
Concept of Management and Organization, Nature and Principal of Management
This lesson introduces management as the art and science of coordinating human and non-human resources to achieve goals. It covers organizational structure, features of management, and Henri Fayol’s 14 principles.
Foreign Banks in India: Evolution and Performance
Detailed analysis of foreign banks operating in India, their historical evolution, regulatory framework, performance metrics, and contribution to Indian banking sector.
Currency Valuation and Devaluation
Comprehensive study of currency valuation mechanisms, factors affecting exchange rates, and currency devaluation processes in international trade.
Approaches & Schools of Management
Examines management approaches (classical, behavioral, systems) and schools of thought (process, empirical, human behavior) contributed by various management thinkers and theorists.