Comprehensive guide to HR planning covering strategic workforce planning, forecasting techniques, and business alignment. Discusses planning process, methods, and current era challenges in competitive environments with practical case studies.
Covers competency definition, types, and strategic applications in HRM. Explores competency models, assessment methods, and benefits for organizations, managers, and employees. Includes case studies and practical implementation strategies for competency-based performance management systems.
Marketing Management involves planning, organizing, directing, and controlling the activities related to the marketing of goods and services. Its core functions include market research to gather information about consumer needs and market trends, product development to create and improve offerings, pricing strategy to competitively price products while ensuring profitability, and promotion to communicate benefits and persuade customers through advertising, sales, and publicity. Distribution management ensures timely delivery through effective channels, while brand management builds and sustains brand equity. Additionally, sales management oversees sales efforts, and marketing analytics evaluates campaign effectiveness to refine strategies. Together, these functions drive customer satisfaction, business growth, and competitive advantage.