Capital Budgeting Techniques
Reviews appraisal methods: NPV, IRR, profitability index, payback, and discounted payback. Compares strengths, weaknesses, and applications. Details calculation steps and decision rules.
Estimation of Cash Flows
Covers forecasting project cash flows, distinguishing sunk, opportunity, and incremental cash flows. Discusses working capital adjustments, depreciation effects, and tax implications for accurate financial projections
Introduction to Capital Budgeting – Key Techniques & Examples
Covers capital budgeting fundamentals: its definition, importance in strategic investment, time value of money, cash flow estimation, and key appraisal rules like NPV, IRR, and payback. Includes examples to illustrate decision criteria.
Product Positioning and Branding
Discusses organizational concepts, theories (Classical, Neo-Classical, Modern), formal vs informal organizations, and organizational structure design. Covers factors affecting structure including environment, strategy, technology.
Market Segmentation Strategies
Explains planning process steps, planning premises, types of planning, and various plan types. Details systematic approach from objective setting to implementation, covering internal/external premises and plan categories.